Digital Marketing

how digital marketing affects consumer behaviour

How digital marketing affects consumer behaviour?

One of the most important metrics that modern digital marketing can leverage is consumer behaviour in the digital world. Anything that a person does online is recorded and can be used as data to understand the various behavioural patterns that a consumer exhibits. This data treasure is readily available on the many platforms, either free …

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what is conversion rate optimization cro

What is Conversion Rate Optimization (CRO)???

In today’s world, online traffic being very inconsistent, if you are unable to convert your visitors into buyers in the first go, then the odds of them coming back and performing the desired action is quite slim, CRO helps in converting the potential customers into buyers. Unlike the erstwhile physical stores, the online platforms should …

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