Loyal dealers deserve more than a cookie-cutter approach when it comes to recognising their contribution towards sales. Utsav is a delightful reward gratification program by ABC Buildwares to boost loyalty campaigns. The reward is given as points for every order placed by the end dealers and retailers. The points thus accumulated can be redeemed to buy listed products on the ABC Utsav application. The gift items can be added or changed by the firm whenever required.