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Insights From Our Experts

Personal Branding
monica
Monica C R

Personal Branding

Living just for the sake of survival and on the other hand, living to make a mark in the world are two entirely different things in life. Personal Branding helps creating a recognition of oneself and to explore new areas of interest with constant innovations, widening and broadening your reach, and getting oneself established as …

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LEAN STARTUP
stuart paul mobile app development team head
Stuart

LEAN STARTUP

The aim to shorten product development cycles and discover the proposed business model quickly is the theme of lean startup. It is a methodology of developing business and products with minimum time and effort for producing better results. Lean manufacturing got popularized by the book ‘The Machine That Changed the World’ in 1990, based on …

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Who Will Control the Future?
jerin john technical lead and project architect
Jerin

Who Will Control the Future?

Advancements in technology have led to revolutionize the way we hear, see, move, in this world. And the way technology is changing the world, it is hard to comprehend the progression. The direction to which it has been leading us is still unknown. So, the question of who or what will take control of the future …

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Neuromarketing in E-Commerce
Subodhitha R

Neuromarketing in E-Commerce

Here marketing meets evidence-based science. It was found that the subconscious brain has a major role in a buyer’s approach to a kind of product. By understanding how the human brain processes various advertising and marketing strategies, many neuromarketing strategies have been implemented.

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What is CRO(Conversion Rate Optimization)?
jomon thomas business and clients manager
Jomon

What is CRO(Conversion Rate Optimization)?

What is CRO? In today’s world, online traffic being very inconsistent, if you are unable to convert your visitors into buyers in the first go, then the odds of them coming back and performing the desired action is quite slim, CRO (Conversion Rate Optimization) helps in converting the potential customers into buyers. Unlike the erstwhile …

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Artificial Intelligence in Digital Marketing
vishnu balan sales and marketing manager
Vishnu

Artificial Intelligence in Digital Marketing

Digital marketing is one in vogue. AI has the ability to collect data, analyze it, apply it, and then learn from it, which is transforming digital strategies.

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Design For The Users – Explained
sachin vv ui ux designing team head
Sachin

Design For The Users – Explained

The first thing you should keep in mind while starting a design is that it should be user friendly, then only the users will be satisfied, entertained and engaged with your design outcome.

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Open Source Software Fuel to flying on Mars!
Subodhitha R

Open Source Software Fuel to flying on Mars!

The Mars Helicopter Ingenuity, a tiny NASA helicopter the first technology demonstration to test powered aircraft on another planet, was successfully performed on April 19, 2021

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