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Insights From Our Experts

Neuromarketing in E-Commerce
Subodhitha R

Neuromarketing in E-Commerce

Here marketing meets evidence-based science. It was found that the subconscious brain has a major role in a buyer’s approach to a kind of product. By understanding how the human brain processes various advertising and marketing strategies, many neuromarketing strategies have been implemented.

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What is CRO(Conversion Rate Optimization)?
jomon thomas business and clients manager
Jomon

What is CRO(Conversion Rate Optimization)?

What is CRO? In today’s world, online traffic being very inconsistent, if you are unable to convert your visitors into buyers in the first go, then the odds of them coming back and performing the desired action is quite slim, CRO (Conversion Rate Optimization) helps in converting the potential customers into buyers. Unlike the erstwhile …

What is CRO(Conversion Rate Optimization)? Read More »

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Artificial Intelligence in Digital Marketing
vishnu balan sales and marketing manager
Vishnu

Artificial Intelligence in Digital Marketing

Digital marketing is one in vogue. AI has the ability to collect data, analyze it, apply it, and then learn from it, which is transforming digital strategies.

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AEM Tool / Facebook Conversion Api | What you may know.
vishnu balan sales and marketing manager
Vishnu

AEM Tool / Facebook Conversion Api | What you may know.

It was quite devastating when Facebook announced that the new iOS 14 update will impact Facebook’s pixel tracking at a higher level.

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Digital Marketing — What? Why? & How?
Subodhitha R

Digital Marketing — What? Why? & How?

Digital Marketing is all about marketing, Digital is a medium.

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What is Programmatic Advertising?
vishnu balan sales and marketing manager
Vishnu

What is Programmatic Advertising?

Usually, in Ubuntu, application configurations will be placed in /etc/ the folder. For Nginx, this is /etc/nginx/ by default.

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Digital Marketing — is it revolutionizing the digital world?
vishnu balan sales and marketing manager
Vishnu

Digital Marketing — is it revolutionizing the digital world?

Marketing as we know it bloomed its way into the world with the rise of consumer culture during the 16th century, while some historians claim that marketing goes long back to antiquity quite surprising right!.

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